Hi, I'm Hearty.
I'm not a tech person, and that's the point.
Before Banana Digital, I spent years working across accounting, finance, and audit. I held CPA (Certified Public Accountant) and CIA (Certified Internal Auditor) certifications, worked through tax audits and internal audits, managed teams and business operations, and ran Lean Six Sigma projects to fix broken business processes. I've also worked with marketing agencies as a Facebook ads expert, which is what eventually led me into digital marketing full time. I've run my own business twice: first in e-commerce, then in the service-based world I'm in now with Banana Digital.
That background is the real reason AI works so well for me. Every one of those roles came down to the same thing: understanding how a business actually runs, then finding a better way to do it. AI is just the newest tool for that job.
A couple of years ago, I started weaving AI into everything: client work, content, my agency's day-to-day operations. It changed how I work completely. I've since helped clients implement AI in their own businesses, and I've seen what moves the needle and what's just noise.
Here's the point: I'm not a coder, and you don't need to either. Everyone starts from a different place. What actually matters is being curious enough to try, and willing enough to get it wrong a few times before it clicks.
I'm here to give you the unfiltered version: no jargon, no hype, just what's worth your time.
